Category — 营销贰点零 | Marketing 2.0

头脑风暴早已不是什么新鲜事物。对于marketer来说，这个就像家常便饭，用来挖掘consumer insights, shopper insights, product concepts, activation ideas等等等等。但 ... (全文...)

Like consumer research, to explore the attitude, awareness and actions upon a brand, Web Analytics also needs to check the users' feeling toward a website. Avinash Kaushik is an expert I respect m ... (全文...)

有看到Sonia一篇大作——《如果“中心”离“碎片”还有距离，试试“次中心”》，里面提及了索爱在搜狐数码公社 ... (全文...)

Compete is an interesting and useful tool in terms of web analysis. It has more functions than Google Trends and Baidu Index, and more convenient to use than ... (全文...)

This is a note of an eBook named The Social Web Analytics. You can download it here.

It seems to come an agreement that is World Wide Web is going to evolve into the third generation, Seman ... (全文...)

看了一些关于online marketing campaign的案例，发现所有的目标都可以归纳为三个：提高brand awareness，加强brand connection，鼓励trials。这也是基本上所有marke ... (全文...)

产品

KFC推出的新型烤翅——胜利之翼。

洞察

对于即将开丫，另外三盆冒出嫩芽, 奇怪的是有一盆居然挣扎着开出了红色小花，因为隔着远，没看清楚是什么花。雨滴追逐着雨滴，幕的奥运会，“胜利中国”是全国人民所共同的心 ... (全文...)